Michaels Debuts New American Girl Crafts Line
Line available exclusively in U.S. Michaels stores beginning November 1

IRVING, TX, October 28, 2009 /24-7PressRelease/ -- Just in time for the holidays, Michaels Stores, Inc., North America's largest arts and crafts specialty retailer, announces the introduction of the American Girl Crafts (TM) line, exclusively available at all U.S. Michaels stores starting Sunday, November 1, 2009.

American Girl Crafts are designed to inspire and foster girls' creativity with themes such as school, parties, pets, doll fun, and room decor. The new line features more than 130 products, including an array of tools such as ink stamps, stickers, and paper punches, as well as step-by-step kits to make jewelry, sewing crafts, cards, scrapbooks, fashion art, and much more. In developing the new line, American Girl (R) partnered with EK Success Brands, one of the country's leading scrapbooking and creative consumer products companies.

"Michaels is proud to be the exclusive retailer of American Girl Crafts and we think the line will be enormously popular with our younger customers," said Philo Pappas, Michaels Executive Vice President of Category Management. "This line is perfect for girls who love crafts and are growing up with American Girl books and dolls."

Every American Girl Crafts package includes a "Get Creative!" mini-challenge meant to spark creative thinking such as "Doodle with your eyes closed," or "If your pet could talk, what would he or she say right this second?" Instruction booklets also include helpful advice adapted from American Girl books and American Girl magazine on a variety of relevant topics, such as being a fantastic friend, Internet safety, pet ownership and photography tips.

"American Girl has a long, successful track record in developing fun and original craft projects for girls through our award-winning American Girl magazine and Do-It-Yourself activity books," said Ellen L. Brothers, American Girl President. "American Girl Crafts allows us to build on that success and speak directly to the legions of girls who are eager to let their creativity shine. And, as a trusted partner of moms for more than 23 years, this age-appropriate line will help build their daughters' creative confidence through simple yet sophisticated crafts that they will be proud to display and share."

The new American Girl Crafts line joins popular American Girl craft books such as 3-D Studio and Funky Felt Crafts also available at Michaels to create the largest selection of American Girl crafting products in any store.

Press Release Contact Information:

Alexandra Elliott
Michaels Stores, Inc.
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8000 Bent Branch Dr.
Irving, TX
USA 75063
Voice: 817-329-3257
Fax: 214-379-7007
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